Sold Out! Anatomy of a Great Etsy Shop
A really great Etsy shop is a thing of beauty – a carefully crafted insight into your skills, passions, and aesthetic. But getting that delicate dance right often feels like a matter of luck, stumbled upon by a fortunate few. If you feel like you’re wandering in the dark, trying to pin the tail on the proverbial donkey to bring your Etsy shop from good to great, then check out our tips below for the makings of a great Etsy shop.
1. Optimize all text for search engines to find you easily.
One of the best things you can do to help your dream customers find you is to polish your item titles and descriptions and your About Me blurb until they perfectly describe all the great things that make your shop unique. Because search engines rely heavily on cues from the words you choose to describe your shop (in addition to a couple other technical back-end things that we take care of for you when you’re a member of Handmade Spark), perfecting the way you describe your shop and your items is the number one thing you can do to get more eyes to “walk in the door.”
Not sure you understand all this SEO jargon? Not to worry – you’re in the majority! And we’ve all been there. That’s why we wrote this easy guide for Handmade Spark members that gives you the skinny on search engines and what you really need to know.
2. Focus on picture quality.
If a picture is worth a thousand words, then a really great picture is worth at least 1001. We’ve all looked at pictures and thought, “Is the bead itself blurry, or is this picture out of focus?” When you’re setting up your shop for the first time it’s tempting to dump any ole’ picture up there – I mean hey, it’s better than nothing right? Our answer might surprise you: yes, it IS better than nothing. That said, it’s only a first step. If you’re wondering why your items aren’t flying off the virtual shelves, it’s time to take a hard look at your photography and make sure that your products shown to their best advantage.
Great product photography is well lit, in focus, carefully framed so that the item can be clearly seen in its entirety, or shot close to show detail. There are tons of great resources out there for budding product photographers, from building a super cheap white box to getting the most out of your phone’s camera. Here are a couple of our photography tutorials and tips from the Handmade Spark blog.
3. Leverage social media tools.
Taking advantage of social media tools like StumbleUpon, Facebook and Twitter are some of the best ways to get the word out about your Etsy shop. There are many people who feel that social tools can be a distraction from their true interest – crafting and making amazing items. That might be true, but remember, if you want to sell your items to people who aren’t your mom, then you’re going to have to let people know you are there. In the online world, social tools are the best way to broadcast your message without spending tons of money on advertising (that may or may not work anyways). Don’t feel like you have to join everything at once – take them one at a time and really figure out what makes these tools tick. Then your online marketing strategy will be both social and effective.
Not sure you really understand what all these tools do? Not a problem! Check out our post on the best social tools for Etsy sellers and what they can do for you. Still not sure you get it? Here are even more networking articles from the Handmade Spark blog to get you on your way to social maven status.
4. Find the perfect price point.
Figuring out the pricing sweet spot for your Etsy items can be quite a tricky process, but it’s an important piece of the puzzle and should not be ignored. If you price your items too high you may scare away customers who love your look but can’t afford to buy your items. If you price too low you may be “leaving money on the table” or creating the perception that your items aren’t valuable. There is a good price range for every product, but finding it can be tricky and often is simply a matter of experimentation and testing. Don’t be afraid to try out your items at several different price points to get a feel for the range that you can charge and what price gets the best response.
For more pricing help, check out this article from the Handmade Spark blog with a great collection of posts on the art of pricing.