Shop Advice from a SASsy Seller: Refunds and Exchanges
Welcome to the first in a series of articles by Etsy veteran Sandie Russo, Captain of the Sellers Assisting Sellers Etsy Team and the SASsy Critique Forum, and proud owner of two Etsy shops: KnitzyBlonde.etsy.com and ZaftigDelights.etsy.com.
Sandie’s column will investigate the most common issues she sees in the course of providing critiques for Etsy shops, and help Handmade Spark readers understand the ins and outs of becoming a star Etsy seller.
Are you prepared to Refund and/or Exchange?
One of the things that makes buying handmade items so much fun is that (generally) the customer service is second to none. Some sellers wrap their packages in pretty paper and enclose thank you notes. Others include coupons with a discount for the next time you shop.
But what happens when a customer needs an exchange or refund? It’s important to ask yourself, “What is my shop’s policy on refunds and exchanges?”
When doing shop critiques, I find that that most refunds and exchange policies fall into one of these 3 categories.
1) The shop has no refund & exchange policy at all (i.e., it’s a totally blank page)
2) The shop has a vague statement that says something like, “Contact me if you are unhappy and we will work something out.”
3) The shop says flat out: “No refunds or exchanges!”
For sellers with no refund & exchange policy at all – that dreaded blank page – I only have this to say: “Get on the stick and write one!” As a prospective buyer I need to know these things. It will instill confidence and encourage your visitors to purchase if they know that you are a professional ready to ensure that their shopping experience is safe and pleasant.
For the 2nd category: the “Contact me if you are unhappy…” solution is too ambiguous to help you sell items. It’s not really enough to say “We’ll work something out.” Buyers want to know before they purchase from you what they are getting themselves into. They want to know exactly under what circumstances you will exchange the item, and under what circumstances you will provide a refund. It might not be your favorite part of the “job”, but handling refunds and exchanges professionally are a basic cost of doing business, and doing well in business.
The last category is actually the worst of the three options for a very simple reason: a policy like this is enough to turn a buyer away. In the era of online shopping, where Amazon and Zappos provide you return labels in the event stuff doesn’t fit – is it really wise to have a no exceptions no-return policy? Ouch!
At this point you’re probably wondering what my shop’s refund and exchange policy is. The good news is, your policy can be very simple and straightforward. Here’s the policy I use:
“My goal is that you are completely delighted with your purchase. However sometimes it is the wrong color/size or something else. If you need to return your item, please contact me within 3 days of receipt so I can arrange an exchange or refund for you, and give you the address to return your item. ”
PHOTO CREDITS: Image {The land of “NO”} courtesy of Creative Commons licensce via Unlisted Sightings photostream – flickr.com
About the author: Sandie Russo is a 3+ year Etsy veteran with 2 shops, KnitzyBlonde.etsy.com and ZaftigDelights.etsy.com, and is the Captain of the Sellers Assisting Sellers Etsy Team and the SASsy Critique Forum.
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