Increasing Blog Traffic With Pictures
By: Button Bristo
They say that pictures speak a thousand words, but in the blogging world they speak even more. Adding pictures to a blog post will visually stimulate your readers and give them an image to identify with. The great thing about blogging in the handmade scene is our business are driven by pictures. Imagine a blog with just text and no pictures. Pretty boring. Adding pictures to your blog posts will not only spice up your blog visually but it will also bring in more traffic from search engines.
By adding pictures with proper tagging to your blog posts you will notice an increase in traffic and Google search rank.
Take a look at this blog post written on my blog. You will notice the picture with some text that talks about my jewelry tree giveaway.
This picture not only tells your readers what is going on in the blog post, but it is also visually eye catching. There is something going on behind the scenes in the Html code that is very important. Since this post is all about my jewelry tree giveaway you want to make sure 3 things are happening. First you want your title of your blog post to contain the same words that are in your post. You can see that I have “jewelry tree” and “giveaway” in the body of the post. Last you want your picture to be tagged with the same keywords.
Below is a screen shot of the html code for this blog post. To access the html code on Blogger just hit the “Edit HTML” button. Check out the red box below. This is the all important ALT tag. You can change this to any text you want. In my case I want to to say “jewelry tree giveaway”, because it matches up with my keywords in my title and body text.
How has this helped my blog gain traffic and Google search rank?
In the screen shot below you can see the results in the Google Image search. This post made it to the 4th spot in the Google Image search in about 4 weeks. This is just due to the proper tagging of the picture. Click HERE to view the search results first hand.
With the great spot in the Google Image search, this post also moved up in the normal Google search. This post of my blog is now number four in the search.
If you read articles on search engine optimization (SEO) you will find recommendations to use the alt attribute (alt tag) to improve the SEO of your web pages/blog.
SEOmoz released an article October 22, 2009 showing that using the alt attribute does benefit your search engine optimization.
“…consistent suggestion to use images with good alt text that employ your keyword term/phrase….”
Explaining (Some of) Google’s Algorithm with Pretty Charts & Math Stuff
The article by SEOmoz doesn’t note that while the proper use of the alt tag does improve your on page search engine optimization, the text in the alt tag needs to be also useful to your readers.
“…while using keywords in alt attributes may help your web site rank, it can also result in a significantly less accessible web site, if applied poorly….
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