Increase Your Sales With Your Etsy Shop RSS Feed

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RSS Feed : Really Simple Syndication

“RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a “feed”, “web feed”,[3] or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.”-Wikipedia

In other words, it allows you to easily stay informed by retrieving the latest content from the sites you love.  To connect to any RSS feed you need to find it on the site you are interested in subscribing to.  Here is the RSS feed for Handmade Spark:  By subscribing to Handmade Spark’s RSS Feed you be notified in your blog reader when a new article has been posted automatically.

I prefer to subscribe to feeds with google reader since it is my dominant email program. I can easily organize and read all my feeds in one place.

From your reader you can easily email a link you like, add tags to find it easily later or star it if it needs your attention.


With your RSS Feed your fans can easily stay up to date on your newest listings and share them easily as well!

Where is your Etsy RSS Feed in Etsy?

Your Etsy shop RSS Feed can be found on your main public etsy shop page on the left hand column under “Actions.”


How can you promote your Etsy shop RSS Feed?

The first way to get your RSS feed out there is to put a link right in your Etsy announcement.


The second way to promote your Etsy RSS feed is with a button on your blog.  You can link a button on your blog straight to your RSS feed where your buyers can subscribe quickly and easily.

Another option is to send automatic newsletter updates to your subscribers with Mailchimp’s Email Marketing for Artist’s How To Project

“Did you know that if you have an Etsy store, you can use MailChimp to send automatic email newsletters to all your customers simply by uploading new items to Etsy? You don’t even have to log in to MailChimp to do anything! You can just focus on your art, and let the ‘chimp deliver your marketing, using our handy RSS-to-email tool. All you have to do is setup your template, and point us to your Etsy store feed.”-Mailchimp


RSS to Email Video by Mailchimp

Pretty cool feature isn’t it? Perfect way to update your subscribers with the latest updates from your shop..delivered directly to their inbox!

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  • http://eightymillion.etsy.com Jennifer Schulting

    You Rock!!! Nice clear instructions. I need to put this feed into my announcement. Was unaware that you could do that. And I just organized my blog in a new format and I’ll be sure to add it there also. Mailchimp? Sounds interesting, will have to check into that.

    Thank You (always) for this helpful information.

  • Quentin

    Thank you! That’s the best description I’ve seen for RSS.

  • http://twitter.com/PrairieWindDsgn Misti Krause

    This is so simple and easy to understand! I never realized this capability! This is going on my to do list!

  • Jonscreations

    Thanks for the great advise. I will put the RSS feed in my announcements.

  • http://twitter.com/ZaftigDelights Sandie

    Great ideas here! I have my shop RSS feed set up – but wasn’t sure the best way to promote it. Thanks!!

    Sandie
    ZaftigDelights.etsy.com
    KnitzyBlonde.etsy.com
    KnitzyBlonde.artfire.com

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