If you are an online seller, you may know the importance of really great titles for your listings. Your titles contain super important information about your product that is necessary for search engines to find you. To get a feeling of how this works, we’ll do a simple Google search for a specific product (I’m choosing an item from one of my favorite Handmade Spark Members). Google search will give you the original sites with description and articles reporting full review of most of the popular search items. You will also get advertisements and news reports related to the searched term. All these results will have one or two lines of descriptions under them, which should not be skipped in your preliminary scanning.
Vintage Brooch Bouquet | $475 | The Ritzy Rose
Once I enter the search term on Google, these are my results:
As you can see, the item listing for what I searched is at the top of the results, with her main Etsy shop and Handmade Spark Mini Site right behind it . The reason I selected this particular item is, she has a great title.
When creating titles for your items you really need to think like a shopper and follow a few basic guidelines. If we’re talking strictly about Etsy, your main category (Vintage, Handmade) should be a top consideration in naming your item. Chances are, if someone is searching for something handmade, that is going to be the first word they type – same with vintage. After main category think sub-category (Jewelry, Clothing, etc.). What is your item? In this case it’s a bouquet made of vintage brooches. Include materials here such as type of metal, fabric, etc. Towards the end of your title is where descriptive words like color and size come in. Lastly, a lot of people recommend adding your shop name and the term “on Etsy”. (i.e. vintage brooch bouquet by The Ritzy Rose on Etsy). I personally find this redundant when working with Etsy because your shop name is already added to your listing for Google.
If a listing title were an equation, it would look something like this:
Category + Materials + Description (color, size) = Title
I know it sounds really simple but there is much debate about titles when it comes to Etsy. Some people believe you do not have to have a full description, others use a string of keywords. Others think the word “Handmade” is unnecessary as it is somehow inferred that things on Etsy are Handmade. Keep in mind that not all things on Etsy are in fact Handmade! There’s tons and tons of Vintage and lots of supplies. I approach titles with my customers in mind. I want them to find my items without having to scour through pages of irrelevant things. If my customer is searching for Handmade Brass Earrings in Blue and Green, then my title needs to reflect that. You have to think like (most) people think when they search the internet.
Another key ingredient of listing titles is your tags. Your tags are keywords that mirror and expand upon your title. Your tags should include the same terms you used in your title and you should be considering tags when coming up with a title. The entire tagging process is actually a great tool for improving your titles as the main and sub-categories will all show up for you. One thing to keep in mind when tagging is not to use the same tags over and over again for all your listings. You need to be as descriptive as possible, drilling down to exactly what your item is. Need more help with tagging? Be sure to read Classifying and Tagging Items for Maximum Exposure and Clean Out Your Etsy Item Tags When Your Views Are Low.
The last key components that go hand in hand with titles and tagging is your shop announcement and shop title. The announcement – this short description may be the most important piece of the puzzle. You edit this in the same place you edit your shop title and your announcement should use the same key words you use in your shop title. The most important thing to remember is that search engines only pick up the first 160 characters of this announcement. Don’t waste your precious space with too many greetings and non-important information. Again I’ll use the Ritzy Rose as a great example. This is her announcement, of which I’ve highlighted the first 160 characters:
As you can see, that’s not a lot of text with which to make an impression. Now let’s check out her shop title:
See how the keywords are used again and again? That is SEO. Remember, just as a great shop title gets your entire shop found, a listing title gets a specific item found. Stay tuned for more tips on titles, tags and descriptions.
If you’re having trouble understanding SEO and how search engines work to find you, your items and/or your Etsy shop, there are some great articles that can help clarify. Please see the list below for some very handy reading material. You can also use the super handy Google Keyword Tool.