Etsy Moms: Amelie Jo

Greetings! My name is Justine Smith and I am the creator of Handmade Marketer. This is my first of many posts for Handmade Spark and I’m thrilled to be here. My first ever blog, the “Etsy Business Blog” , was rebranded to my current site in January 2010 and for months I’ve had incredible seller stories in the vault, waiting to be shared. I am excited to announce that these interviews will be posted on Tim’s fantastic blog several times a week from now on!

Amelie Jo Etsy Shop

Anna Attard’s incredible children’s apparel line Amelie Jo features organic onesies, hats, shirts and pants with a unique, whimsical twist. Anna ’sat down’ with me to share her story of being an Etsy Mom for Handmade Spark.

Little Miss Organic Tie Top Baby Hat Altered Couture Vintage Inspired

Tell us about yourself and how you found Etsy:

I am a stay at home mother of a 17 month old, my sweet Amelie Jo and a 13 year old step daughter, Taylor.  I have always been interested in crafting and purchasing organic in all aspects of my life.  I found Etsy after a friend told me about an adorable organic baby hat that a shop owner had listed and I was hooked!

Anna with Amelie

What’s your family life like?

My husband is the bread winner of our family and works 10 hour days with a 2 hour commute.  We spend weekends together, but there is simply not enough time during the week. Saturday is family day and Sunday we spend at home.

Does Etsy help contribute to your family’s income?

I would love for my Etsy shop to generate enough revenue to contribute to the family’s income, but I haven’t built a large enough clientele yet. I just opened my shop in December of 2009, but it seems to be getting a lot of exposure, due to the fact that I am constantly blogging and on Facebook.  I am a member of Lollishops, which seems to be a good source of cheap advertising in a community setting.

How do you find time to work with kids around?

It is very difficult to work at a craft when children are around. I do most of my work at night or during naptime.  I have learned to be very efficient and careful with my time.  I answer and send emails from my phone and jot down ideas periodically throughout the day.  I do a lot of my sewing by hand when my daughter is busy watching Sesame Street or looking at books.  It all seems to get done and I am happy with the results, so I must be managing!

Little Miss Organic Onesie

What are your Etsy goals for the future?

My Etsy goals for the future are to run a successful shop and produce my shirts and onesies on a larger scale.  Ultimately, I would like to have a small clothing line that customers can purchase from a website or independently owned boutiques.

Please be sure to check out Anna’s shop Amelie Jo for beautiful handmade organic apparel plus follow her on Twitter. I bought my daughter an Amelie Jo original tee for her 2nd birthday (which she loved) and it is SOOOOOO soft!

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7 Comments

  1. Nice Story Amelie Jo! Reminds me of when my children were small and I was struggling to do the same thing! The difference now is that you have this wonderful on-line resource for you to get help, feedback and a place to market your wonderful products! Good Luck!

  2. I love the banner, so romantically whimsical, wishing you all the best and many many sales!!!

  3. Great interview! I bought the ruffled bottom onsie for my little niece, so adorable! Thank-you Justine for featuring this unique artisan!

  4. I am thrilled to be reading your articles her. It’s a classy site for a classy gal ! Amelie Jo, her work and her daughter are spectacular. Congrats and success to you both ! ~ CG8

  5. So glad you’re here Justine! :) As soon as I’m finished typing this comment, I’m off to become a fan/heart/follow Amelia Jo! I have special admiration for all of the Etsy moms out there. I can’t imagine how they do it, as I can barely keep up sometimes without kids! :)

  6. What an inspiration ! I started my shop about the same time Amelie Jo started hers. I am still struggling with mine, and hers already taken off. I am following Etsy seller to seller assistance and following Justine to learn how to operate an online shop. Those tips, stories are the “gasoline” which fuels my desire to get my online shop take off.

  7. Thanks so much for all the beautiful comments, everyone! Your words make all my late nights and early mornings worthwhile.

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