Branding.. it’s not just for McDonalds!

Posted by Handmade Spark on 3/02/10   |   Categorized as Blog Feature,Blogging Tips,Etsy Tips,For Sellers,Interviews

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When you see hear the term “Golden Arches” what do you think of???? McDonalds of course!!

Why is that??? Branding. They have that logo on EVERYTHING they do!! Even their McGriddles have the Arches in them!

If you hear about Target what image pops into your mind???  That red and white bulls eye!

You are probably thinking that it has NOTHING to do with your little Etsy shop… WRONG.

Etsy Seller EnchantedMemories has this to say about Branding:

“Branding is important for any business no matter the size. It helps create a professional appearance that creates buyer confidence. Branding can also be beneficial to your sales in it creating a recognizable brand for your products.”

So when your business card matches your logo, and your return labels match your banner, and your blog ties it all together… when people see those images, they think of you!

Pre-Made Owl Banner By EnchantedMemories

Think of it this way…

You get a purchase… you nicely package it up, stick a few cards in it, and send it on to it’s new home..

When they get it, do they see a card that matches your banner?? So when they come across it again they instantly remember your shop??

OR

Do they get it, come across the card later, and think.. what was that shop again?? I know I got an awesome product from it, but what else was there??

Branding is SO very important…I can’t stress it enough… branding will bring repeat buyers!!

I really love Barbie at EnchantedMemories… she makes cute yet professional all in one branding sets, and she also does custom orders. I think I really like her because she is a mom like me!!

Here is a little bit about her in her own words:

“I am married with three small kids. I am always drawing, either sketching an idea I have, drawing something for my kids to color or doodling on the corners of paper while on the phone. I love that 99.9% of my orders are completely custom becuase I love being challenged to create new things that I have never drawn. I believe that art is a very important part of life and think that children should always be encouraged to be creative.”

In short, branding to Etsy is to Location and Real Estate!!!

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  • http://www.sweetharper.com/ Tracy @ Sweet Harper

    So true! I just recently got a new website and logo and feel like it has already made a difference in sales and followers.

  • http://noadi.etsy.com Noadi

    I’ve been piece by piece getting all my graphics matching. I have a great logo I designed, it’s in my shop banner, my website banner, a rubber stamp for various uses, etc. My banner matches my business cards in that they use the same colors and style to the images (round bubbles with photos of my items on a blue swirly background). My blog and website banner will be updated with this look shortly. I plan on getting stickers with the cuttlefish from my logo, and making animal fact cards about the critter that inspire my jewelry. It’s a long process getting all this stuff together but it’s worth it.

  • http://www.misscheviousdesigns.com/blog.php Lisa Rezendez

    I couldn’t agree more that branding is absolutely essential to growing your business. It is my number 1 goal for 2010.

  • http://www.etsy.com/shop/emilyorpin Emily Orpin

    Great post – and yes, absolutely critical stuff. As a customer I get so excited when I get an Etsy package with properly branded business cards, swing tags etc – I have a draw full of them which I use both as inspiration and a reference for future purchases!

  • http://www.littlelilybamboo.blogspot.com Jade

    Great article Becky!! I met Dave Saunders last year…he is an expert in the field of branding, and I learned alot from him. I have a shipment of business cards and tags coming that match my shop and I am SO excited!

  • http://www.etsy.com/shop/HeartFelt4Kids HeartFelt 4 Kids

    As a new business, I want to have a cohesive look and am considering have a professional logo, etc made for that purpose. Definitely on my list. Great blog article.

  • http://www.littlelovables.blogspot.com Little Lovables

    great points! deciding on how to brand and sticking with it is the hardest part!

  • http://www.mrstalbott.etsy.com Eileen

    I need to get some good stickers and hang tags made! Thanks for the tips, Becky!

  • http://eightymillion.etsy.com Jennifer Schulting

    Great article Becky. And yes, I agree with every point. I’m in the process of doing all of this right now. I wish I knew all that I’m learning now before opening shop. That’s okay, there’s always room for improvement. My main logo is my chocolate lab. When I jump on the forums, someone recognizes me by his cute face, so yes match everything and you will definitely leave a “mark” with all.

  • http://www.handmadespark.com/blog/small-business-success-reading-list-branding-your-small-business/ Small Business Success Reading List – Branding Your Small Business | Handmade Spark

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