All The Things I Do To Market My Etsy Shop

Unique Sea Foam Dangle Earrings

I follow, like, tweet, retweet, post, share and accept every single person who wants to be my facebook friend.
I order moo minis, business cards, postcards and 100% recycled packaging material.
I network. I seek advice and give support.
I join teams and groups and create my own pages on the I Love Etsy, Do You Etsy?, Cafe Handmade Lounge and Craft Zone sites.
I am a member of Total Art Soul, Mixxmade, Plumdrop, Kaboodle, Tumblr and SoupSee.
I “advertise” on several blogs and Handmade Spark.
I create treasuries and photo mosaics that highlight the work of my fellow craftspeople and artisans.
I view, click and comment on other people’s treasuries.

With the roll-out of the new shop format on etsy ( as I like to say, they’ve added width to the warmth and charmth!) I just rewrote my shop announcement to make sure everything appears above the fold.
I work hard to improve my facebook fan page interactions and reduce my “bounce rate.”
I read blog posts that include specific ways to improve my web footprint. I bookmark sites that contain Top 10 lists of ways to improve my business or mistakes to avoid while conducting business.
I analyze my analytics and check my hearts and item views four times a day on Craftopolis.
I am trying to identify my niche. Towards this end, I tag and re-tag, list and re-list.
I shoot, edit, crop, upload, describe, organize and “move to groups” my jewelry photos.
I find a motivational (that is also clever but not too sarcastic) quote to start my daily twittering. I am proud of my 97.2% twitter status and do everything in my power to maintain it.
I respond to convos and ship within 24 hours (unless I’m in vacation mode).
I post to the forums. I do not spam.
I enter contests and hold giveaways and tweetaways.
I run BOGO, BOGO 1/2 off and free shipping sales.

And I will do it all again tomorrow! I am threepeats…hear me ROAR!

This was originally published on the threepeats Jewelry blog. threepeats Jewelry is based in New York City.

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  • http://www.ASpinnerWeaver.com Annie MacHale

    Wow! I'm impressed. I hope that you are justly rewarded for your work. Thanks for condensing this all information for the rest of us!

  • http://twitter.com/GstudioStyle @GstudioStyle

    Good job, I'm on the right track, but you are far and away reaching for the Etsy stars. I'd like to know more; BOGO (what does it mean?), and how you "move to groups" your jewelry photos. Maybe I'm missing something in the new Etsy format. Thanks.

  • http://threepeats.etsy.com Suzanne@threepeats

    BOGO – buy one get one free or for half-price. It's a marketing term used by brick and mortar stores that has made its way to the internet. And the photo stuff I'm referring to is done on Flikr not etsy. I upload my favorite photo for each of my items to Flikr (along with pix of NYC and my family). There are lots of people who "find" things via Flikr. It will take a little effort to get used to Flikr, describing and tagging your photos etc. (be careful you may not "market" anything on Flikr) so if people like the photos of the things you make, make sure they can find you via the profile you set up

  • http://www.wellofcreations.blogspot.com Wellofcreations

    Suzanne, my friend-you are a whirlwind! Much success to you!

  • http://www.twoflychicks.blogspot.com Emily

    Wow. I got work to do. ;)

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